20 Listing Video Scripts by Property Type

Below are 20 listing video scripts, one per property type, each written as a three-line voiceover: a hook, a walk-through, and a close. Each runs 29 to 49 words, short enough to read over a 30 to 60 second cut. Square brackets are the fields you fill in. Every line describes the property, never the buyer.

A listing video script is the voiceover or on-screen copy that runs over the tour footage. The camera shows what a room looks like; the script says what it cannot, like the year of the roof, the zoning or what the fees cover.

What makes a listing video script work?

• Lead with the one thing this property type is bought for. A condo is a view and a fee. Acreage is land and access. A duplex is two units and the leases.
• Name rooms in the order the camera meets them, so the words and the footage move together. Written to follow the listing video shot list, room by room.
• Put a verifiable fact in every line: a year, a size, a count. Adjectives are free and buyers discount them.
• Describe features, not who should live there. That is the fair housing rule, and it also happens to be better copy.
• Close with a specific next step or a pointer to the disclosures, not a slogan.

The 20 scripts

Where a property type carries a legal or financial question, the close points to the document that answers it instead of answering it in a voiceover.

1. Downtown condo

• Hook: This is the view from the [floor] floor at [address], and it is yours from the sofa.
• Walk: Open kitchen facing the windows. Primary bedroom on the quiet side of the building. [Parking or storage detail] included.
• Close: [Building amenity] downstairs, [transit stop] at the corner. Tour details in the listing.

2. Studio

• Hook: [Square feet] square feet, and nothing in it is wasted.
• Walk: Sleeping area set back from the entry. Full kitchen along one wall. Closet built in beside the bath.
• Close: Monthly fees are [amount] and cover [items]. Showings open [day].

3. Townhouse

• Hook: Three floors, one front door, no shared walls on [side].
• Walk: Living and kitchen on the main level, bedrooms above, [garage or den] below. Private patio off the back.
• Close: Association covers [items]. See the floor plan in the listing.

4. Single-storey ranch

• Hook: Every room in this house is on one level.
• Walk: Wide hallway from the entry to all [number] bedrooms. Kitchen open to the living room. Step-free access to the backyard.
• Close: [Lot size] lot on [street]. Book a showing through the link.

5. Two-storey traditional

• Hook: Front door, straight through to the backyard, and every main room on the way.
• Walk: Formal dining to the left, kitchen and den across the back. [Number] bedrooms upstairs, including a primary suite with its own bath.
• Close: [Year] roof, [year] furnace. Details below.

6. New construction

• Hook: Nobody has lived here yet. Everything you see is under warranty.
• Walk: [Builder] finishes throughout. Kitchen with [appliance package]. [Number] bedrooms, [number] baths, energy rating of [rating].
• Close: Move-in date [date]. Warranty terms are in the listing.

7. Luxury estate

• Hook: The drive up takes [seconds] seconds. The house is worth every one.
• Walk: Double-height entry. Kitchen with [feature]. Primary wing with [feature]. [Pool, court or garden] behind the house.
• Close: [Acreage] acres at [address]. Private tours by appointment.

8. Fixer-upper

• Hook: Priced for the work. Built well enough to deserve it.
• Walk: [Original floors or structure detail]. Roof replaced [year]. Kitchen and baths need updating; the layout does not.
• Close: Inspection report available on request. Offers reviewed [date].

9. Waterfront

• Hook: [Feet] feet of frontage on [body of water].
• Walk: Every main room faces the water. [Dock or launch detail]. Deck from the living room straight to the lawn.
• Close: Water rights and dock permit details are in the disclosures.

10. Rural acreage

• Hook: [Acres] acres, [fenced or open], [distance] from [town].
• Walk: House set back [distance] from the road. [Barn or shop] with power. Well and septic, [year] service records.
• Close: Survey and zoning in the listing. Walk the boundary with us [day].

11. Duplex

• Hook: Two units, two entrances, two sets of meters.
• Walk: Upper unit: [beds and baths]. Lower unit: [beds and baths]. Separate laundry for each. Off-street parking for [number].
• Close: Current leases and rents are in the disclosure package.

12. Home with a guest suite

• Hook: Two front doors on one lot.
• Walk: Main house with [number] bedrooms. Separate suite with its own kitchen, bath and entrance off [side].
• Close: Permit status for the suite is in the listing. Confirm local rental rules before you plan around it.

13. Historic home

• Hook: Built in [year]. The [original feature] is still here.
• Walk: [Period detail] in the front rooms. Kitchen updated in [year]. [Designation, if any] on file.
• Close: Renovation limits under the designation are in the disclosures.

14. Mid-century modern

• Hook: [Year], [architect if known], and the walls are mostly windows.
• Walk: Post and beam living room. Kitchen open to the courtyard. [Original feature] kept intact.
• Close: Original plans available. Showings [day].

15. Vacant lot

• Hook: [Lot size] on [street], zoned [zoning].
• Walk: [Utilities] at the lot line. [Slope or orientation]. [Survey or soil test] completed [year].
• Close: Zoning allows [use]. Confirm with [authority] before you design.

16. Cabin

• Hook: [Distance] off the road, [minutes] from [landmark].
• Walk: Wood stove in the main room. [Number] bedrooms plus loft. Covered porch facing [direction].
• Close: Road access in winter is [detail]. Full details in the listing.

17. Loft conversion

• Hook: [Height] foot ceilings in a building that used to be [former use].
• Walk: Exposed [brick or beams]. Open plan with the bedroom on a mezzanine. Freight elevator to the door.
• Close: One of [number] units. Association details in the listing.

18. Manufactured home

• Hook: [Year] [make], on [owned land or a leased lot].
• Walk: [Beds] bedrooms, [baths] baths. Kitchen updated [year]. [Deck or carport] added [year].
• Close: Lot fee, if any, is [amount] a month. Park rules are in the listing.

19. Farmhouse with outbuildings

• Hook: The house is the start. There are [number] buildings on this property.
• Walk: [Barn detail]. [Workshop or coop]. Farmhouse kitchen with [feature]. Mudroom off the side entry.
• Close: Water, power and zoning for each building are in the listing.

20. Furnished and rental-ready

• Hook: Sold furnished. [Number] beds made up and ready.
• Walk: Furniture list in the disclosures. [Number] bedrooms, [number] baths. Self check-in lock already fitted.
• Close: Short-term rental rules in [city] change often. Confirm them before you buy on that basis.

Which script fits which listing?

Word counts are for the three script lines only, before brackets are filled. Filled fields usually add a few words.

# | Property type | Leads with | Words

1 | Downtown condo | The view | 49

2 | Studio | The layout | 38

3 | Townhouse | The levels | 38

4 | Single-storey ranch | No stairs | 40

5 | Two-storey traditional | The flow | 42

6 | New construction | What is new | 35

7 | Luxury estate | The arrival | 36

8 | Fixer-upper | The bones | 35

9 | Waterfront | The water | 37

10 | Rural acreage | The land | 38

11 | Duplex | The numbers | 35

12 | Home with a guest suite | The second door | 40

13 | Historic home | The original detail | 33

14 | Mid-century modern | The glass | 29

15 | Vacant lot | The possibility, stated as facts | 29

16 | Cabin | The setting | 32

17 | Loft conversion | The volume | 38

18 | Manufactured home | The land and the fees | 35

19 | Farmhouse with outbuildings | Everything that is not the house | 37

20 | Furnished and rental-ready | What conveys | 37

How do you cut a script down for a vertical video?

Keep the hook and the close, and cut the walk to its strongest sentence, which is why each walk is written as short separate sentences. Put the hook on screen as text too, so it lands for anyone watching muted, and export the portal version separately using the real estate video specs for MLS, Zillow and Instagram, since the MLS version often cannot name you at all.

What should a listing script never say?

Anything that describes a kind of buyer rather than a feature of the home: perfect for a young couple, great for families, ideal for retirees, or a neighbourhood described by who lives in it. Our reference on fair housing words to avoid in listing videos covers which phrases actually carry risk.

Two more habits worth dropping: master bedroom, when primary bedroom says the same thing plainly, and income or rental claims in a voiceover. Scripts 11, 12 and 20 point to the disclosures for exactly that reason.

Who are these scripts written for?

Real estate agents and brokerages who shoot or commission their own listing video. If an editor cuts it, send the filled script with the footage; it is the difference between a first cut you approve and one you rewrite. If you are pricing that edit, start with what real estate video editing costs in 2026.

Frequently asked questions

How long should a listing video voiceover be?

Short enough to leave the footage room to breathe. These scripts run 29 to 49 words and are written to sit over a 30 to 60 second cut with pauses between lines. That timing is our editing default, so read yours aloud against the actual cut before recording.

Should the agent read the script on camera or as voiceover?

Record it as voiceover for the version that goes to the MLS, because several MLS rulebooks bar the agent from appearing or being named. For the branded version on your own channels, reading the hook on camera and the rest as voiceover is a common and effective split.

Can I use AI to fill in the brackets?

For wording, yes. For facts, no. Every bracket in these scripts is a fact that has to come from the listing record, the disclosures or the seller: a year, a size, a fee, a zoning code. A plausible wrong number in a voiceover is harder to correct than a typo in a description.

Key takeaways

• 20 scripts, one per property type, each a hook, a walk-through and a close of 29 to 49 words.
• Lead with the one thing that property type is bought for, not with the address.
• Put a checkable fact in every line. Adjectives are discounted, years and sizes are not.
• Describe the home, never the buyer. It is the fair housing rule and better copy.
• Send legal and financial questions to the disclosures instead of answering them in a voiceover.
• For vertical, keep the hook and close and cut the walk to one sentence.

If the script is written and the edit is not

A filled script and a card of footage is most of a listing video. The remaining part is the edit, the captions and four correctly stripped exports. EchoPulse Media edits listing video on a 48-hour standard turnaround per deliverable, with revisions redone until you would post it under your own name.